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June 21, 2004

Taisho Pharmaceutical Launches 
New "Fresh RiUP Medicated Hair Growth Tonic"
"PreRiUP" Series Renewal 


Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) announced the launch of its new "Fresh RiUP Medicated Hair Growth Tonic," a quasi-drug tonic in aerosol form for hair loss prevention and hair restoration. The product's effective formula of blood circulation promoting ingredients and cell-activating agent goes on sale June 22.

"Fresh RiUP Medicated Hair Growth Tonic" revitalizes cells with pantothenyl ethylether, and prevents hair loss by fostering blood circulation with vitamin E derivatives and extracts of swertia herb. ("RiUP's" effective ingredient, minoxidil, has not been added.)

The plectranthus herb extract provides moisture to the scalp and hair, while the scalp experiences the pleasant feel of the tonic's spraying mist, realized with the adoption of the new spray-on formula. The new formula contains a maximum dosage of l-menthol for the long-lasting feeling of freshness even after initial application.

Moreover, due to favorable reviews of the "PreRiUP" series, two of the five formulas in the series, "PreRiUP Cleansing" and "PreRiUP Rinse-in-Shampoo," were improved and re-released.

Taisho Pharmaceutical was the first company to offer Japan a hair growth tonic, namely its popular "RiUP," released in June 1999. Now, with our new "Fresh RiUP Medicated Hair Growth Tonic" and the "PreRiUP" series renewal, support for consumers' hair and scalp needs continues.

Product features
- Effective hair loss prevention; hair restoration
- Long-lasting feeling of freshness
- Pleasant feeling upon product application
- Provides moisture to hair and scalp

Product specification
Product name Fresh RiUP Medicated Hair Growth Tonic
Product classification Quasi-drug
Packaging 185g
Suggested retail price ¥997 (per bottle; tax included)
Ingredients swertia herb extract, dl-α-tocopherol acetate,
pantothenyl ethylether, plectranthus herb extract (humectant)
Indications For use in hair restoration, hair loss prevention, promoting hair growth, hair thinning, hair growth, accelerating hair growth, recovery from hair loss due to illness, postpartum hair loss, dandruff, itching
Instructions Direct nozzle toward the area of application, spray desired amount directly on scalp, and massage thoroughly.
Date of sale June 22, 2004
Expected sales ¥1 billion (one year from date of sale)