Cold remedies
Pabron series
A classic cold remedy in Japan
Pabron was launched in 1927 as a cough suppressant. Its current formulation is a more general remedy for respiratory membrane ailments, targeting symptoms like fever and runny nose as well as coughing.
![](img_lipovitan_series/photo_base.jpg)
Over 25%
market share in Japan
![Over 25% market share in Japan](img/pabron_series_fig_01.png)
Over 90 years
of strong sales
![Over 90 years of strong sales](img/pabron_series_fig_02.png)
Over 30 varieties
![Over 30 varieties](img/pabron_series_fig_03.png)
From cough suppressant to all-purpose cold remedy
Pabron was launched as a cough suppressant. Its name comes from “Pan” + “Bronchitis,” with the intended meaning “For every cough.”
In 1955, Pabron was relaunched as an all-purpose cold remedy, alleviating a wider range of symptoms including coughs, fever, and runny nose.