Hair regrowth treatments

RiUP series

For thick, healthy hair

Released in 1999, the RiUP series is a hair regrowth treatment for those suffering common baldness. It can also slow the progression of hair loss. Its main ingredient is minoxidil, which helps restore disrupted hair cycles and maintain a thick, healthy head of hair.

1^st

hair regrowth

treatments in Japan

Over 35%

market share in Japan

1^st

lifestyle drug in Japan

Japan’s first direct-to-OTC drug

RiUP was developed directly for over-the-counter sales, with no intervening pharmaceutical phase. It was Japan’s first direct-to-OTC drug, and the country’s first lifestyle drug as well. Marketed as a remedy that consumers could purchase for themselves over the counter if they felt it would improve their quality of life, it was a great success.