Energy drinks

Lipovitan series

A bestseller for over half a century

One of the oldest energy drink brands, the Lipovitan Series was launched in 1962 with taurine as its primary ingredient. Exports began in 1963, and today the Lipovitan series is available in 12 countries. (Known in some countries as Livita or Libogen.)

  • Lipovitan D
  • Lipovitan fine
  • Lipovitan ZERO
  • Lipovitan D Hyper
  • Lipovitan D Super
  • Lipovitan D
  • Lipovitan fine
  • Lipovitan ZERO
  • Lipovitan D Hyper
  • Lipovitan D Super

38 bln bottles

sold by 2016

38 bln bottles sold by 2016

Over 55 years

of strong sales

Over 55 years of strong sales

1st energy drink

in Japan

1st energy drink in Japan1st energy drink in Japan

Available in 12 countries

Available in 12 countries

Over 20 varieties

Over 20 varieties

Powering the energy cycle

The human body converts sugars, fats, and proteins into energy through a process called the energy cycle.

The Lipovitan Series contains the vitamins and taurine the energy cycle needs to run efficiently. This makes it effective for recovering from or preventing fatigue and maintaining or improving stamina.

Energy cycle