Energy drinks
Lipovitan series
A bestseller for over half a century
One of the oldest energy drink brands, the Lipovitan Series was launched in 1962 with taurine as its primary ingredient. Exports began in 1963, and today the Lipovitan series is available in 12 countries. (Known in some countries as Livita or Libogen.)
![](img_lipovitan_series/photo_base.jpg)
38 bln bottles
sold by 2016
![38 bln bottles sold by 2016](img_lipovitan_series/lipovitan_series_fig01.png)
Over 60 years
of strong sales
![Over 55 years of strong sales](img_lipovitan_series/lipovitan_series_fig02.png)
1st energy drink
in Japan
![1st energy drink in Japan](img_lipovitan_series/lipovitan_series_fig03.png)
![1st energy drink in Japan](img_lipovitan_series/lipovitan_series_fig03_sp.png)
Available in 12 countries
![Available in 12 countries](img_lipovitan_series/lipovitan_series_fig04.png)
Over 20 varieties
![Over 20 varieties](img_lipovitan_series/lipovitan_series_fig05.png)
Powering the energy cycle
The human body converts sugars, fats, and proteins into energy through a process called the energy cycle.
The Lipovitan Series contains the vitamins and taurine the energy cycle needs to run efficiently. This makes it effective for recovering from or preventing fatigue and maintaining or improving stamina.
![Energy cycle](img_lipovitan_series/energy_cycle.jpg)