|January 6, 2003|
- 50th Anniversary of VICKS ' Arrival in Japan -
| Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) will begin distributing " VICKS Medicated Drops" on a direct basis from January this year. |
Taisho first began distributing " VICKS Medicated Drops", through wholesalers, on July 1, 2002, following the conclusion of an agreement with the Procter & Gamble Company (P&G; Headquarters: United States) on May 14.
" VICKS Medicated Drops" first arrived in Japan 50 years ago, in 1953, and Taisho's commencement of direct distribution coincides with this important anniversary.
VICKS has been one of the top brands in the Japanese OTC drug market for 50 years, and Taisho believes the addition of the VICKS name to its lineup will further strengthen its Self-Medication business. The company aims to achieve sales of ¥2.0 billion in VICKS brand products this year.