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August 8, 2000

Product Release: ZENA Ginger, a New Look for the ZENA Line

Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) introduces a new product to the ZENA series of medical drinks. ZENA Ginger (50ml, 1,000 yen), a cold remedy product, will be available in stores on August 11.

ZENA Ginger contains carefully selected herbal ingredients and provides nutrients to combat colds and illnesses that bring fever. A total of 14 herbal extracts make up ZENA Ginger, including ginger, which promotes perspiration, and glycyrrhiza, which serves as an anti-inflammatory. We have made this nutritional supplement caffeine-free for our customers who are concerned about caffeine consumption.

The ZENA product line stems from a number of different concepts. Following the releases of ZENA F-II (1,000 yen) and F-III (3,000 yen), in December 1992, we experimented with a host of composites in search of products to meet the needs of our customers.

The ZENA Ginger cold remedy is the ninth member of the ZENA lineup.

Product Features
(1) Provides nutrients when battling colds and illnesses that bring fever.
(2) Caffeine-free.
(3) Includes 14 herbal extracts including ginger and glycyrrhiza.

Product Overview
Product Name ZENA Ginger
Contents and Price 50ml: 1,000 yen
(per 50-ml bottle)
Glycyrrhiza extract : 37.5mg (equivalent to 150mg of glycyrrhiza )
Cinnamon fluid extract : 0.3ml (equivalent to 300mg of cinnamon)
Poria extract-A : 9.6mg (equivalent to 300mg of poria)
Peony extract : 30mg (equivalent to 120mg of peony)
Rehmannia extract-A : 150mg (equivalent to 300mg of rehmannia)
Ginger tincture : 0.6ml (equivalent to 120mg of ginger)
Epimedium extract : 100mg (equivalent to 1000mg of epimedium) Zizyphi soft extract : 70mg (equivalent to 230mg of zizyphi)
Muirapuama extract-A : 15mg (equivalent to 300mg muirapuama) Agkistrodon tincture : 1.25ml (equivalent to 250mg of agkistrodon)
Ginseng extract M : 90mg (equivalent to 600mg ginseng) Astragalus fluid extract : 0.3ml (equivalent to 300mg of astragalus)
Cervi parvum cornu tincture : 1.08ml (equivalent to 300mg of cervi parvum cornu) Angelica fluid extract : 0.05ml (equivalent to 50mg of angelica)
Vitamin B2 phosphate : 5mg Taurine (aminoethyl sulfonic acid) : 500mg
Vitamin B6 : 5mg
Benzoic acid, polyoxyethylene sclerosis castor oil, preservatives and scents are added. (Ethylalcohol: no more than 1.45ml)
Uses *For use as a nutritional supplement: when tired or sick; for anorexia and other nutritional ailments; for fevers and exhaustion; and for women who are pregnant or nursing.
*For use by those with weak constitutions.
*For use as a "pick-me-up."
Dosage Adults (over 15 years) : One bottle (50ml) daily
Sales goal for
the first year
2 billion yen (on a shipment basis)