Energy drinks
Lipovitan series
A bestseller for over half a century
One of the oldest energy drink brands, the Lipovitan Series was launched in 1962 with taurine as its primary ingredient. Exports began in 1963, and today the Lipovitan series is available in 12 countries. (Known in some countries as Livita or Libogen.)
38 bln bottles
sold by 2016
Over 60 years
of strong sales
1st energy drink
in Japan
Available in 12 countries
Over 20 varieties
Powering the energy cycle
The human body converts sugars, fats, and proteins into energy through a process called the energy cycle.
The Lipovitan Series contains the vitamins and taurine the energy cycle needs to run efficiently. This makes it effective for recovering from or preventing fatigue and maintaining or improving stamina.
