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September 21, 2004

Release of "Lipovitan G," a New Quasi-Drug Small-Drink 
Containing a Vitamin B
1 Derivative, Dicethiamine Hydrochloride


 



Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) will release "Lipovitan G," a quasi-drug small-drink, on September 27 (one bottle: 294 yen, tax included). 

"Lipovitan G" contains 10 active ingredients, which include dicethiamine hydrochloride (vitamin B1 derivative), taurine, vitamin E and eucommia. It is highly effective in nourishing and strengthening the body and providing nutritional support.
Dicethiamine hydrochloride promotes decomposition of lactic acid, which is a cause of fatigue, and assists in the production of energy from glucose. Although it was said it would be difficult to include dicethiamine hydrochloride in a drink because it has a distinctive bitter taste, Taisho’s masking technique has created a tonic with a "bitter- plum" flavor, which makes it easy to consume.

Since the deregulation of pharmaceutical product sales in March 1999, we have been carrying out various promotional activities at convenience stores and supermarkets in order to attract new energy drink users, and to expand the energy drink market. The launch of "Lipovitan G" takes the Lipovitan line of products on the market to nine. 

Product features
- Contains dicethiamine hydrochloride, a vitamin B1 derivative
- Contains 10 active ingredients
- An easy-to drink flavor

Product specification
Product name Lipovitan G
Suggested retail price ¥294 per bottle (¥280 product + ¥14 tax)
Ingredients One bottle (50 mL) contains:
Taurine 1000mg
Dicethiamine hydrochloride 5mg
Vitamin B2 (riboflavin sodium phosphate) 5mg
Vitamin B6 5mg
Vitamin E acetate 10mg
Inositol 100mg
Magnesium L-aspartate 100mg
Carnitine chloride 100mg
Eucommia fluid extract 0.06mL
(equivalent to 60 mg of eucommia leaves)
Caffeine anhydride 50mg
Indications Provides nutrients at the time of physical fatigue, sickness, following sickness, loss of appetite, nutritional disorders, febrile or debilitating illnesses, pregnancy or lactation. Nourishes and strengthens the body. People with frail constitution.
Dosage Adults (aged 15 or over) one bottle (50mL) per day.
Date of sale September 27, 2004
Expected sales ¥2 billion(one year from date of sale)