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April 27, 2004

Launch of "Lipovitan Gold II", a Small, Tonic and Nutrient Drink
- Contains 13 Active Ingredients -


 



Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) announced the launch of "Lipovitan Gold II", a small, tonic and nutrient drink combining 13 active ingredients. The new drink will go on sale April 28.

Lipovitan Gold II contains 1,500mg of taurine, five types of herbal medicine such as royal jelly and ginseng, as well as carnitine chloride and B-complex vitamins among its blend of 13 active ingredients, increasing its effectiveness as an invigorator and nutritional supplement. Along with the same pleasant, easy-to-drink flavor of the "Lipovitan" series, the rich taste provided by the various herbal ingredients enhances the sensation of effectiveness.

The Lipovitan brand has been accepted by consumers since the launch of "Lipovitan D" in 1962. Lipovitan Gold II is the ninth tonic and nutrient drink in the series, which along with six non-medicinal offerings makes for a total of 15 products in the brand lineup. Taisho will continue to aggressively develop and market products that address the needs of consumers.


Product features
- Contains lycium, a herb with high nutritional value used in medicinal liquors and foods
- Contains carnitine chloride, which aids digestion and enhances appetite
- Pleasant, easy-to-drink taste that masks the bitterness of the herbal ingredients

Product specification
Product name Lipovitan Gold II
Suggested retail price ¥367 (per drink; including tax)
Ingredients (per 50mL)
Taurine 1500mg
Royal jelly 200mg
Dried ginseng extract 42mg
(equivalent to 626mg of ginseng)
Cervi parvum cornu tincture 0.05mL
(equivalent to 13.9mg of cervi parvum cornu)
Oriental bezoar extract 100mg
(equivalent to 1.06mg of oriental bezoar)
Lycium fluid extract-A 0.2mL
(equivalent to 200 mg lycium)
Carnitine chloride 100mg
Vitamin B1 nitrate 10mg
Vitamin B2 phosphate 5mg
Vitamin B6 5mg
Nicotinamide 30mg
Inositol 100mg
Anhydrous caffeine 50mg
Indications For use as a nutritional supplement: when tired or sick; for anorexia and other nutritional ailments; for fevers and exhaustion; and for women who are pregnant or nursing.
Dosage Adults (aged 15 or over) one bottle (50mL) per day.
Date of sale April 28, 2004
Expected sales ¥1 billion(one year from date of sale)