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August 27, 2003

New Vitamin C-Enriched Comprehensive Cold Medications
"Pabron SC" and "Pabron SC Tablets" Launched




Taisho Pharmaceutical Co., Ltd (President: Akira Uehara) launched sales on August 28 of new versions of its comprehensive cold medications "Pabron SC" and "Pabron SC Tablets", which is enriched with vitamin C.

The new "Pabron SC" and "Pabron SC Tablets" contain nine active ingredients, including vitamin C, likely to be lost during the onset of a high fever, as well as bromhexine hydrochloride, which facilitates sputum expectoration. These ingrediants are combined to target the symptoms of a cold: sore throat, coughing, fever, and runny nose. 

Taisho Pharmaceuticals has continually expanded its "Pabron" line since the launch of "Pabron" cough medicine in 1927, developing new products and reformulating existing products in order to meet consumer demand for comprehensive cold relief. The annoncement of these new products is in response to diversifying consumer demand.
 



Product features

- Nine active ingredients, including vitamin C
- Easy-to-swallow granular and small tablet versions
- The packaging clearly indicates vitamin C content


Product specification for "Pabron SC"

Suggested retail price 6-pack ¥1,180   10-pack ¥1,680   16-pack ¥2,480
Ingredients (per 1.2g pack dose)
Acetaminophen
300 mg
Bromhexine hydrochloride
4 mg
Dihydrocodeine phosphate
8 mg
dl-Methylephedrine hydrochloride 20 mg
Lysozyme chloride 20 mg(potency)
Carbinoxamine maleate 2.5 mg
Caffeine anhydride 25 mg
Ascorbic acid (vitamin C) 166.7 mg
(500 mg in 3 packs)
Vitamin B2 4 mg
Indications For the relief of cold symptoms (sore throat, coughing, runny or stuffy nose, sneezing, sputum, headache, fever, chills, joint or muscle pain)
Dosage Take the following dose within 30 minutes of a meal, if possible.
Age
Single dose
Frequency
15 and over
1 pack
3 doses per day
11-14 years
two-thirds of a pack
 7-10 years half of a pack
3-6 years one-third of a pack
1-2 years quarter of a pack
less than 1 year
Do not administer under age 1.
Date of sale August 28, 2003
Expected sales ¥800 million (one year from date of sale)


Product specification for "Pabron SC Tablets"

Suggested retail price 45 tablets   ¥1,180  
70 tablets   ¥1,680  
110 tablets   ¥2,480
Ingredients (in every 3 tablets)
Acetaminophen
300 mg
Bromhexine hydrochloride
4 mg
Dihydrocodeine phosphate
8 mg
dl-Methylephedrine hydrochloride 20 mg
Lysozyme chloride 20 mg(potency)
Carbinoxamine maleate 2.5 mg
Caffeine anhydride 25 mg
Calcium ascorbate 166.7 mg
(vitamin C and calcium) (500 mg in 9 tablets)
Vitamin B2 4 mg
Indications For the relief of cold symptoms (sore throat, coughing, runny or stuffy nose, sneezing, sputum, headache, fever, chills, joint or muscle pain)
Dosage Take the following dose within 30 minutes of a meal, if possible.
Age
Single dose
Frequency
15 and over
3 tablets
3 doses per day
11-14 years
2 tablets
5-10 years 1 tablet
less than 5 years
Do not administer under age 5.
Date of sale August 28, 2003
Expected sales ¥1.4 billion (one year from date of sale)