Taisho Pharmaceutical Co., Ltd (President: Akira Uehara) launched sales on August 28 of new versions of its comprehensive cold medications "Pabron SC" and "Pabron SC Tablets", which is enriched with vitamin C.
The new "Pabron SC" and "Pabron SC Tablets" contain nine active ingredients, including vitamin C, likely to be lost during the onset of a high fever, as well as bromhexine hydrochloride, which facilitates sputum expectoration. These ingrediants are combined to target the symptoms of a cold: sore throat, coughing, fever, and runny nose.
Taisho Pharmaceuticals has continually expanded its "Pabron" line since the launch of "Pabron" cough medicine in 1927, developing new products and reformulating existing products in order to meet consumer demand for comprehensive cold relief. The annoncement of these new products is in response to diversifying consumer demand. |
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Product features
| - |
Nine active ingredients, including vitamin C |
| - |
Easy-to-swallow granular and small tablet versions |
| - |
The packaging clearly indicates vitamin C content |
Product specification for "Pabron SC"
| Suggested retail price |
6-pack ¥1,180 10-pack ¥1,680 16-pack ¥2,480 |
| Ingredients |
(per 1.2g pack dose)
| Acetaminophen |
300 mg |
| Bromhexine hydrochloride |
4 mg |
| Dihydrocodeine phosphate |
8 mg |
| dl-Methylephedrine hydrochloride |
20 mg |
| Lysozyme chloride |
20 mg(potency) |
| Carbinoxamine maleate |
2.5 mg |
| Caffeine anhydride |
25 mg |
| Ascorbic acid (vitamin C) |
166.7 mg |
|
(500 mg in 3 packs) |
| Vitamin B2 |
4 mg |
|
| Indications |
For the relief of cold symptoms (sore throat, coughing, runny or stuffy nose, sneezing, sputum, headache, fever, chills, joint or muscle pain) |
| Dosage |
Take the following dose within 30 minutes of a meal, if possible.
Age |
Single dose |
Frequency |
15 and over |
1 pack |
3 doses per day |
11-14 years |
two-thirds of a pack |
| 7-10 years |
half of a pack |
| 3-6 years |
one-third of a pack |
| 1-2 years |
quarter of a pack |
less than 1 year |
Do not administer under age 1. |
|
| Date of sale |
August 28, 2003 |
| Expected sales |
¥800 million (one year from date of sale) |
Product specification for "Pabron SC Tablets"
| Suggested retail price |
45 tablets ¥1,180
70 tablets ¥1,680
110 tablets ¥2,480 |
| Ingredients |
(in every 3 tablets)
| Acetaminophen |
300 mg |
| Bromhexine hydrochloride |
4 mg |
| Dihydrocodeine phosphate |
8 mg |
| dl-Methylephedrine hydrochloride |
20 mg |
| Lysozyme chloride |
20 mg(potency) |
| Carbinoxamine maleate |
2.5 mg |
| Caffeine anhydride |
25 mg |
| Calcium ascorbate |
166.7 mg |
| (vitamin C and calcium) |
(500 mg in 9 tablets) |
| Vitamin B2 |
4 mg |
|
| Indications |
For the relief of cold symptoms (sore throat, coughing, runny or stuffy nose, sneezing, sputum, headache, fever, chills, joint or muscle pain) |
| Dosage |
Take the following dose within 30 minutes of a meal, if possible.
Age |
Single dose |
Frequency |
15 and over |
3 tablets |
3 doses per day |
11-14 years |
2 tablets |
| 5-10 years |
1 tablet |
less than 5 years |
Do not administer under age 5. |
|
| Date of sale |
August 28, 2003 |
| Expected sales |
¥1.4 billion (one year from date of sale) |
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