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Octorber 1, 2002

Taisho Launches Lipovitan 8 II,
an energy drink added Royal Jelly and Taurine


Lipovitan8II



Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) announces that it launches Lipovitan 8 II on October 1, which is a stronger version of the quasi-drug drink, Lipovitan 8, which contains Royal Jelly. 

Lipovitan 8 II is a quasi-drug drink made with eight active ingredients. It is based on our popular Lipovitan 8, with the royal jelly component increased from 200mg to 300mg and taurine increased from 1,000mg to 1,500mg, the maximum dose permissible as a quasi-drug product. We have also given the product a more herbal taste and made the package design more sophisticated. Royal Jelly is rich not only in the three main nutrients protein, sugar and fat, but also in all kinds of vitamins and minerals, increasing strength and boosting energy.

Lipovitan 8 II is an energy drink geared to the work-hard, play-hard generation. It reduces tiredness and restores "get-up-and-go." We are marketing Lipovitan 8 II as an upgraded version of Lipovitan D mainly to convenience stores, supermarkets and other food channels. It is the fifth product in our quasi-drug drink of Lipovitan series.


Product features
1
Stronger version Royal Jelly (200mg -> 300mg)
Taurine (1,000mg -> 1,500mg)
2 Herbal taste
3 Sophisticated design reflecting upgraded version


Product Specification
Product Name Lipovitan 8 II
Suggested retail price  250 yen
Active ingredients (in 100mL)
Taurine 1,500mg
Royal Jelly 300mg
Inositol 100mg
Nicotinic acid amide 30mg
Vitamin B1 nitrate 5mg
Vitamin B2 phoshate 5mg
Vitamin B6 5mg
Caffeine anhydrite 50mg
Benzoic acid and scents are added.
Indications  *For use as a nutritional supplement: when tired or sick; for anorexia and other nutritional ailments; for fevers and exhaustion; and for women who are pregnant or nursing


For use as a revitalizer
Dosage One bottle (100mL) daily, orally, for adults (over 15 years)
Date of release October 1,2002
Expected sales 800 million yen