September 26, 2000
Product Release: Lipovitan Royal, Quasi-drugs Drink
Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) announces the release of the new Lipovitan Royal, a quasi-drug drink (50ml, 300 yen) that will be available in convenience stores and supermarkets beginning in October.
The main ingredient in Lipovitan Royal is taurine (1500mg, the highest standard dosage from a quasi-drug), and it is the first quasi-drug drink to contain lycium (200mg), an herbal medicine rich in nutrients. This product contains a total of nine ingredients, and we strongly recommend it to revive those who feel tired and worn down.
Since the expansion of distribution channels under last year's pharmaceutical deregulation, we have been engaged in a number of activities to attract new users and expand the market for our nutritional drinks.
During the generally hectic period from October to December, consumption of nutritional drinks increases as people try to keep illness and exhaustion at bay. We are releasing Lipovitan Royal in tandem with this high-demand period to attract entry users and to give our new consumer segments a wider selection. Lipovitan Royal offers incomparable value for money.