Taisho's mission is to contribute to society by creating and offering superior pharmaceuticals and health-related products as well as healthcare-related information and services in socially responsible ways that enrich people's lives by improving health and beauty. The amount and variety of health information people require are growing along with the greater responsibility people are taking for the maintenance and improvement of their own health. As this way of thinking becomes more prevalent, Taisho believes that, in respect for people's right to know (full information), the right of self- protection (both personal and family), and the right to choose (products and services), it must conduct its business from the consumer's perspective, and with a long-term view.

As the foundation of all its corporate activities, Taisho recognizes that now, more than ever, it is following in the tradition of shinsho (gentlemanship in business in accordance with high social ethics), a phrase often mentioned by the Company's first honorary chairman, the late Shokichi Uehara. Keeping the root of its business constantly in mind, and with an earnest desire to work for the consumer, it is Taisho's intention to adhere strictly to its philosophy, and to strive to contribute to all fields related to health.