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March 4, 2004

Double Benefit of Dietary Fiber and Natural Active Ingredients
Taisho to Launch New Laxative "Colac Fiber"

Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) announced the addition of "Colac Fiber" to the Colac series of natural-feeling laxatives. Sales are to start on March 5, 2004.

In a national nutrition survey in Japan, a high proportion of respondents said they were aware of dietary fiber, with approximately half of those women surveyed expressing interest. However, actual intake of dietary fiber has been on a downward trend over the past few years. In response to consumer need, Taisho Pharmaceutical is releasing "Colac Fiber", a laxative fortified with dietary fiber.

"Colac Fiber" facilitates a natural-feeling movement with the plantago ovata dietary fiber expanding within the digestive tract, and stimulating bowel movement in the large intestine with the natural active ingredients cassia seed and sennoside. Vitamins help maintain the health of the large intestine and remedy roughness commonly associated with constipation. "Colac Fiber" comes in a portable and convenient stick package with a palatable cocoa flavor.

The Colac series is the best-selling laxative on the market, which is valued at approximately ¥30 billion. The Colac series includes the effective "Colac", "Colac Herb" with natural active ingredients for a natural-feeling movement, "Colac Soft" with soft-acting western medicines that helps to prevent stomach pain, and the fast-acting "Colac Suppository-Type" that releases carbon dioxide to facilitate movement. The launch of "Colac Fiber" is in response to diversifying consumer needs.

Product features
- Dietary fiber and natural active ingredients facilitate a natural-feeling movement
- Vitamin B6 remedies roughness associated with constipation
- Comes in portable, convenient stick packaging with a palatable cocoa flavor

Product specification
Product name Colac Fiber
Suggested retail price 24-pack ¥1,650 48-pack ¥3,000 (excluding tax)
Ingredients (per 2.0g pack dose)
Plantago ovata 1,200mg
Dried cassia seed extract 100mg
(1,000mg of cassia seed)
Calcium sennoside 20mg
(8.14mg of sennoside A and B)
Thiamine nitrate (Vitamin B1 nitrate) 6mg
Calcium pantothenate 7mg
Pyridoxine hydrochloride (Vitamin B6) 12mg
Indications Constipation or any of the following systems resulting from constipation: Heavy head, hot flashes, rough and dry skin, rashes, anorexia (loss of appetite), flatulence, abnormal intestinal yeast and hemorrhoids.
Age Single dose


15 and over 1-2 packs Take 1-2 packs once during the morning and once during the evening on an empty stomach (or before or between meals).Small amount to be used at first, with dosage adjusted up or down accordingly.
less than 15 years

Do not administer under age 15.

1) Strictly follow the recommended dosage.
2) Swallow with one cup (about 180mL) of cold or lukewarm water.
Date of sale March 5, 2004
Expected sales ¥1.5 billion (one year from date of sale)