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August 4, 2003

The First Foam Treatment with 20% Mix of Urea
"Emazen Moist Foam" Release

Taisho Pharmaceutical Co., Ltd.(President: Akira Uehara) will open sales of "Emazen Moist Foam", the first foam skin treatment to use with 20% mix of urea, on August 18.

It appears that in the dry fall and winter seasons many people suffer from dry skin. Moisturizer urea contained in "Emazen Moist Foam" softens calluses on fingers, and cleanly removes rough scratchy keratin from elbows, knees, heels, and ankles. Its superior moisturizing action leaves skin smooth. Also, "tocopherol acetate" (vitamin E) promotes circulation in affected areas increasing metabolization. Additionally, dipotassium glycyrrhitate has an anti-inflammatory property. 

"Emazen Moist Foam" leaves skin with a silky smooth comfortable feeling, so it can be used year round. Moist foam softly penetrates dry affected areas just the right amount. Each can contains enough for three hundred applications, so there is no waste. 

Product features
  - First foam treatment with 20% mix of urea
  - Silky smooth effective sensation
  - Spreads easily and agrees with the skin
  - Pressurized foam treatment is sanitary
  - Economical hi-capacity can

Product specification
Product name Emazen Moist Foam
Suggested retail price ¥1,400 (100g)
Ingredients 100g can (solution 95g, propellant 5g)
urea 19g
tocopherol acetate (vitamin E) 0.475g
dipotassium glycyrrhitate 0.475g
Indications Finger calluses, keratosis of the elbows, 
knees, heels, and ankles, drying of the skin with age, as well as rough skin
Dosage Release a suitable amount and apply to the affected area a few times a day.
Date of sale August 18, 2003
Expected sales ¥400 million (date of release through March 31, 2004)