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April 10, 2002

Ihmen Ice Spray
Ice Cool Relief from Insect Bite Itching, Swelling

Ihmen Ice Spray

Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara), announces the April 12 release of Ihmen Ice Spray, a medication that cools insect bites and stops itching with effective ingredients delivered in a sherbet-like ice form.

Ihmen Ice Spray instantly cools the affected area with a sherbet-like ice, then stops the itching with effective anti-itching ingredients. It contains the antihistamine chlorpheniramine maleate, the topical anesthetic dibucain, and l-menthol, for cooling. Working together, they combat itching and swelling. Ihmen Ice Spray's convenient-to-carry slim aerosol package helps make that relief available all times-at the seashore, in the mountains, and on trips.

Taisho Pharmaceutical launched the Ihmen brand of antipruritic medications in February, 1982. The Ihmen series, now in its twenty-first year, includes five items in a broad line of products that help consumers cope with insect bites and itches of all sorts. 

The market for antipruritic products, especially of the aerosol type, continues to grow. In particular, consumer demand for aerosol antipuritics, which treat itching cleanly, without soiling the hands, has risen steadily for the last three years.

Taisho Pharmaceutical is a leader in ice aerosol technologies, which it used in Dermarin IC (now renamed Dermarin Ice Spray), an athlete's foot preparation, in 1993 and Revax IC in 1994 (now Menfula Ice Spray). Those products have been warmly received by consumers. The company is also providing products utilizing its ice spray technology to major overseas pharmaceutical companies as well.

Product features

- Cools the itchy area with sherbet-like ice.
- Reduces itching with three active ingredients
- Handy, portable small aerosol format

Product Overview

Name Ihmen Ice Spray
Suggested retail price 16 ml version: 600yen
Active Ingredients
(per 16 ml)
Chlorpheniramine Maleate 12.96 mg
Dibucain  12.96 mg
l-menthol  64.8 mg
Indications For insect bites and itching
Dosage Spray an appropriate amount on the affected area, several times a day
Release date April 12, 2002
Sales objectives for the first year 300 million yen (shipment basis)