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March 3, 2005

For maintaining healthy and beautiful hair
Release of "PreRiUP L" Series, a Total Hair Care Range of Products





Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) will release "PreRiUP L Scalp Shampoo," "PreRiUP L Hair Conditioner," and "PreRiUP L Volume-up Mist," a total hair care range of products in late March 2005.

Correct daily hair and scalp care is important for maintaining healthy and beautiful hair. The PreRiUP L series, a total hair care series, was developed with the aim of maintaining healthy hair and a healthy scalp at every step, from shampooing to styling.

PreRiUP L Scalp Shampoo
An amino acid-based surfactant cleans the pores of the scalp, and a fine, slightly acidic foam gently washes the hair.

PreRiUP L Hair Conditioner
This therapeutic conditioner makes the hair moist and soft, helping you to maintain smooth, naturally shiny, supple hair.

PreRiUP L Volume-up Mist
This hair styling agent adds volume to the hair. Seaweed extracts and plant-derived amino acids moisten the hair, and silk proteins protect the hair from the heat from hair dryers.


PreRiUP L Scalp Shampoo - Description
Product name PreRiUP L Scalp Shampoo
Product type Quasi-drug
Packaging Bottle (240 mL)
Suggested retail price ¥1,260 (¥1,200 product + ¥60 tax)  
Ingredients
Piroctone olamine
Seaweed extracts (moisturizer)
Indications Prevents dandruff; prevents scalp itchiness; prevents unpleasant hair and scalp odors caused by perspiration; cleans the hair and scalp; and keeps the hair and scalp healthy.
Usage Wet the hair. Take an appropriate amount onto your hand, and wash the hair and scalp by massaging the scalp. Rinse thoroughly.
Date of release Late March 2005


PreRiUP-L Hair Conditioner - Description

Product name PreRiUP-L Hair Conditioner
Product type Quasi-drug
Packaging Bottle (240 g)
Suggested retail price ¥1,260 (¥1,200 product + ¥60 tax) 
Ingredients
Piroctone olamine
Seaweed extracts (moisturizer)
Indications Prevents dandruff; prevents scalp itchiness; prevents unpleasant hair and scalp odors caused by perspiration; adds moisture and oil to the hair and maintains them; prevents the hair becoming brittle and split; and makes the hair supple.
Usage After shampooing, take an appropriate amount onto your hand, and apply it to the hair and scalp. Allow the conditioner to penetrate the hair and scalp, and then rinse.
Date of release Late March 2005


PreRiUP-L Volume-up Mist - Description

Product name PreRiUP-L Volume-up Mist
Product type Cosmetics
Packaging Bottle (80 mL)
Suggested retail price ¥997 (¥950 product + ¥47 tax) 
Ingredients Water, ethanol, AMP-acrylates/diacetoneacrylamide copolymer, glycerin, brown seaweed extract, red seaweed extract, green seaweed extract, betaine, (dihydroxymethylsilylpropoxy) hydroxypropyl hydrolyzed silk, PPG-25 methyl glucose, PEG-12 dimethicone, glycyrrhetinate, PEG-60 hydrogenated caster oil, BG, fragrance
Date of release Late March 2005