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October 29, 2004

A new product in the ZENA series - Japan's energy source
Release of "ZENA F-IIα," a Medicinal Mini-drink


  



Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) will release ZENA F-IIα, a medicinal mini-drink on October 30 in order to strengthen the ZENA series. It will be available at pharmacies, drug stores and so on. 

ZENA F-IIα contains 14 tonic herbs (pre-processed amount: 4,350 mg), such as Cordyceps and Agkistrodon blomhoffi (mamushi snake), which are traditional Chinese medicinal ingredients, and Muira Puama, a Brazilian tonic herb. It also contains taurine and vitamins. This energy drink has a pleasant flavor that makes it taste as an effective drink, and that is easy to consume.

Taisho first released the ZENA series of medicinal mini-drinks in 1992. Since then we have been responding to the needs of consumers by developing new products (i.e. increasing the range of the ZENA series and modifying the formulas). The launch of ZENA F-Ⅱα will help consumers overcome fatigue caused by the increasingly varied demands of daily living.

Goro Kishitani, a famous TV and stage actor, will appear in ZENA's advertisements as an image character from mid-November in order to strengthen the ZENA brand and increase the number of customers.

Product features
- Contains 14 tonic herbs (pre-processed amount: 4,350 mg)
- Contains taurine, and vitamins B2 and B6
- Pleasant flavor that makes it taste as an effective drink, and that is easy to consume

Product specification
Product name ZENA F-IIα
Suggested retail price ¥1,050 per bottle (¥1,000 product + ¥50 tax)
Ingredients One bottle (50 mL) contains: 
Ptychopetalum olacoides (Muira Puama) extract A 15mg
(equivalent to 300 mg of Ptychopetalum olacoides)
Panax ginseng extract M 90mg
(equivalent to 600 mg of Panax ginseng)
Rehmannia glutinosa extract A 100mg
(equivalent to 200 mg of Rehmannia glutinosa)
Angelica sinensis liquid extract 0.2mL
(equivalent to 200 mg of Angelica sinensis)
Lycium chinense liquid extract A 0.2mL
(equivalent to 200 mg of Lycium chinense)
Poria cocos extract A 9.6 mg
(equivalent to 300 mg of Poria cocos)
Cinnamomum cassia liquid extract 0.15mL
(equivalent to 150 mg of Cinnamomum cassia)
Agkistrodon blomhoffi tincture 1.25mL
(equivalent to 250 mg of Agkistrodon blomhoffi)
Astragalus membranaceus liquid extract 0.3 mL
(equivalent to 300 mg of Astragalus membranaceus)
Glycyrrhiza uralensis extract 37.5mg
(equivalent to 150 mg of Glycyrrhiza uralensis) 
Polygonatum sibiricum liquid extract 0.3 mL
(equivalent to 300 mg of Polygonatum sibiricum)
Pilose antler tincture 1.08mL
(equivalent to 300 mg of Pilose antler)
Horny goat weed (Epimedium sagittatum) extract 100 mg
(equivalent to 1000 mg of Epimedium sagittatum)
Cordyceps sinensis liquid extract 0.1 mL
(equivalent to 100 mg of Cordyceps sinensis)
Taurine (aminoethylsulfonic acid) 500mg
Vitamin B2 (riboflavin sodium phosphate) 5mg
Vitamin B6 5mg
Caffeine anhydride 50mg
Indications *Provides nutrients at the time of physical fatigue, sickness, following sickness, loss of appetite, nutritional disorders, febrile or debilitating illnesses, pregnancy or lactation.
*Nourishes and strengthens the body.
*People with frail constitution.
Dosage Adults (aged 15 or over) one bottle (50mL) per day.
Date of sale October 30, 2004
Expected sales ¥1.5 billion(one year from date of sale)