A Nutritional Supplement for Growing Children
New Release of "Lipovitan Kids," a New Category Quasi-drug Small-drink

  

Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) will release "Lipovitan Kids," a new category quasi-drug small-drink, on October 12. It will be available from pharmacies, drug stores, convenience stores and supermarkets nationwide. It is an effective nutritional supplement for growing children or children who are unwell or recovering from sickness.

After the release of "Lipovitan D" in 1962, we responded to requests from consumers by researching and developing an energy drink for children. We released a pharmaceutical small-drink "Lipovitan for Children" in 1980. As such, as the pioneer of energy drinks for children, we have created a new field in the energy drink market.
Lipovitan Kids, our new product, is a new category quasi-drug small-drink that was developed in response to the secondary deregulation of pharmaceutical product sales, enacted on July 30, 2004.
This drink contains calcium, which is essential for growing children, taurine, royal jelly, ginseng and vitamins, and is suitable for children aged 5 to 14 years. It has a mixed fruit flavor that is easy for children to drink. It is a suitable nutritional supplement for children who have been weakened by the fever of colds, and for children with low appetites.

Demand for a children's energy drink increases in early autumn as summer fatigue sets in, and during exhausting periods, as in winter, which is the season for colds and school examinations. We are releasing Lipovitan Kids now in order to meet demand in these seasons.