News Releases News Releases HOME HOME



June 15, 2004

"Lipovitan" Series Introduces
New "Lipovitan Amino" and "Lipovitan Amino Gold"

  

 

Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) announced the release of two new additions to the "Lipovitan" series of quasi-drug, amino acid drinks. The new "Lipovitan Amino," an amino acid formula, and "Lipovitan Amino Gold," with added herbal ingredients, both go on sale June 16. 

Amino acids are currently one the most highly regarded product ingredients among consumers. The 100mL bottle of the quasi-drug "Lipovitan Amino" is a formulated blend of amino acids (BCAA*, arginine, taurine), B-complex vitamins and other ingredients. BCAA is a major component of muscle tissue, and arginine accelerates the body's metabolism, while the B-complex vitamins are effective in relieving fatigue and providing nutritional support. 
"Lipovitan Amino Gold," contains herbal ingredients, which participate in energy metabolism, a blend of "polygonatum rhizome" and "lycii fructus," and amino acids, that all work together toward effective body revitalization. 

*BCAA is an acronym for Branched Chain Amino Acid, an inclusive term for the three essential amino acids: valine, leucine, and isoleucine-major components of the body's muscle tissue. 

[Amino Acids]
There are 20 kinds of amino acids all of which are synthesized in the liver. Of the 20 amino acids, only 11 can be produced in the human body. The remaining nine must be obtained from outside sources, such as through diet intake. The amino acids are necessary to the body and are referred to as "essential amino acids."

[Lipovitan Amino]
Product features
- Contains the three essential amino acids: valine, leucine, isoleucine
- Contains 1500mg of taurine, B-complex vitamins
- Easy to drink, refreshing

Product specification
Product name Lipovitan Amino
Suggested retail price ¥262 (per bottle; tax included)
Ingredients (per 100mL) 
Taurine  1500mg
L-Valine 80mg
L-Leucine 240mg
L-Isoleucine 100mg
L-Arginine hydrochloride 300mg
Vitamin B1 nitrate 5mg
Vitamin B2 phosphate 5mg
Vitamin B6 10mg
Anhydrous caffeine 50mg
Indications For use as a nutritional supplement: when tired or sick; for anorexia and other nutritional ailments; for fevers and exhaustion; and for women who are pregnant or nursing.
Dosage Adults (aged 15 or over) one bottle (100mL) per day.
Date of sale June 16, 2004
Expected sales ¥3 billion(one year from date of sale)



[Lipovitan Amino Gold]
Product features
- Contains the three essential amino acids: valine, leucine, isoleucine
- Contains a well-formulated balance of amino acids, B-complex vitamins and herbal ingredients
- Pleasant, easy-to-drink taste that masks the bitterness of the unique herbal ingredient

Product specification
Product name Lipovitan Amino Gold
Suggested retail price ¥367 (per bottle; tax included)
Ingredients (per 50mL)
Taurine  1000mg
L-Valine 80mg
L-Leucine 240mg
L-Isoleucine 100mg
L-Arginine hydrochloride 300mg
Vitamin B1 nitrate 5mg
Vitamin B2 phosphate 5mg
Vitamin B6 10mg
Anhydrous caffeine 50mg
Polygonatum rhizome fluidextract 0.24mL
(equivalent to 240mg of polygonatum rhizome)
Lycii fructus fluidextract 0.2mL
(equivalent to 200mg of lycii fructus)
Indications For use as a nutritional supplement: when tired or sick; for anorexia and other nutritional ailments; for fevers and exhaustion; and for women who are pregnant or nursing.
Dosage Adults (aged 15 or over) one bottle (50mL) per day.
Date of sale June 16, 2004
Expected sales ¥2 billion(one year from date of sale)