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June 19, 2002

Total Hair Care PreRiUP Series
PreRiUP Massage Tonic EX Goes on Sale


PreRiUP Massage Tonic EX PreRiUP Massage Tonic EX


Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) launched sales of PreRiUP Massage Tonic EX, a new scalp tonic, on June 24, 2002.

PreRiUP Massage Tonic EX combines moisture-retaining seaweed extract, ginseng extract, swertia herb extract, jojoba alcohol, hinokitiol, and tocopherol acetate, keeping the scalp at just the right level of moisture and creating an optimum environment for scalp massage and leaves the scalp feeling fresh and clean. The tonic is odorless and applied with a no-drip, one-point spray.

Taisho Pharmaceutical launched its RiUP hair restorer in June 1999 as part of its PreRiUP total hair care series of products to prevent damaged hair, dandruff and itching. Now in its fourth year, the PreRiUP series consists of eight items, including improved versions of the shampoo, and conditioner, a shampoo and rinse, and a hair follicle cleanser, providing total support for consumers worried about the state of their scalp and hair.


Product Features
1. Ingredients include new seaweed extract
2. Ingredients include greater amounts of ginseng extract and swertia herb extract
3. A stronger cool, refreshing feeling

Product Overview
Name PreRiUP Massage Tonic EX
Suggested retail price 185g ¥1,200
Ingredients DME, water, ethanol, seaweed extract, ginseng extract, swertia herb extract, jojoba alcohol, hinokitiol, pantothenyl ethylether, tocopherol acetate,β -glycyrrhetinic acid, isopropylmethylphenol, menthol, camphor, mentha oil, clove oil, lavender oil, eucalyptus oil, dimethicone copolyol, polyoxyethylene hydrogenated castor oil 60, potassium chloride, BG, TEA, methyl parahydroxybenzoate
Date of release June 24, 2002
Sales objectives for the first year ¥300 million