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October 9, 2001

Competition to Create Lipovitan D
Original Brand Character

On October 10, 2001, Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) commenced the Lipovitan D Character Design Competition.

This year marks the 40th anniversary of Lipovitan D, which has enjoyed immense popularity since its introduction in March 1962. Taisho has implemented a variety of activities to commemorate this milestone, including the new competition, which aims to discover a mascot character that will remind consumers of the keywords “Fight!” and “Ippatsu!” (Give it your best shot!). The competition is open to people of all ages and nationalities, and to professionals and amateurs alike. The Grand Prix winner will receive a cash award of three million yen and a certificate.

Entries should visually express the Lipovitan D message “Exertion, Bonds of Friendship, Victory .” They should also contribute to enhancing the product's image, and raising consumer awareness and affinity.

The winning character will be featured in a wide range of activities into the future, including sports events sponsored by Taisho, gift campaigns and promotions.

Application Details
1) Prize total        4 million yen
  Grand Prize
(1 entry)
       Certificate and 3,000,000 yen prize money
Use of character as Lipovitan D's new brand character
First Prize
(1 entry)
       Certificate and 500,000 yen prize money
Winning entries
(5 entries)
       Certificate and 100,000 yen prize money
(And to all winning applicants, a free (50 bottle) case of Lipovitan D of course!)
2) Application period        From Wednesday, October 10th, 2001 to Monday, December 31st, 2001(applications postmarked on December 31st are acceptable)
3) Results        Announcement planned for early March, 2002.
4) Rules of application        All original entries (work or unreleased material) must be drawn on a white sheet of A4 paper.
Applications are restricted to one sheet of A4 paper per application, although multiple applications are authorized.
5) How to apply        Enclose a fully completed application form alongside your original work and ensure that your name and address are included on the reverse side of your entry.
6) Web site address
(Application Details)