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August 30, 2001

Product Release:Taisho Kampo Ichoyaku Oral Solution

Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) is planning to release a new herbal drink for stomach and digestive problems on September 3. Taisho Kampo Ichoyaku Oral Solution contains Wuling San and Huanglian Jiedu Tang, ingredients based on traditional herbal remedies from China. A 30ml bottle will sell for 480 yen.

Wuling San effectively improves stomach function after overdrinking, promotes the discharge of water and alcohol from the stomach, and relieves the aftereffects of overdrinking/overeating, a heavy feeling in the stomach and nausea.
Huanglian Jiedu Tang treats weak tunica mucosa ventriculi, and relieves nausea and vomiting. By taking care of everything, from material procurement to filling and packaging at one location, Taisho is able to maintain the freshness and the taste of the herbal remedy as well as to ensure high quality.

According to a Taisho market research survey, in the gastrointestinal treatment drink market, sales on a single-bottle basis have increased about 10 percent in the past four years. Consumers seem to prefer buying a single bottle because it can be imbibed at the counter when they buy it. In addition, a monthly index shows that the highest demand for such drinks occurs in December and January. In this period, sales jump 150 percent.

Taisho's lineup of gastrointestinal treatments includes Taisho Kampo Ichoyaku, the Company's first such product, which was launched in 1978 and achieved the top share in 1983; Taisho ES Block Z, an H2-blocker released in 1997; and Avaion S, transferred in 1998 to an OTC drug from the prescription drug, Solon.

Wuling San
1. Promotes decomposition of alcohol and effectively improves many bothersome digestive symptoms.
2. Assists the absorption of water in the stomach with a diuretic effect.

Huanglian Jiedu Tang
1. Endogastritis preventive and treatment.
2. Gastric inflammation treatment.
3. Increases antidotal effect of the liver; effective in alcohol metabolism

Product Features
1. The combination of Wuling San and Huanglian Jiedu Tang does not require prescription.
2. Integrated production , from material procurement to bottling and packaging.
3. Functional, eye-catching design.

Product Overview
Product name Taisho Kampo Ichoyaku Oral Solution
Retail price 480yen (excluding tax)
Active ingredients (1 bottle contains 30ml)
Wuling San extract  0.3g
equivalent to:
  Alismatis Rhizoma   0.833g
  Poria   0.750g
  Cinnamon Cortex   0.500g
  Polyporus   0.750g
  Atractylodis Rhizoma   0.750g

Huanglian Jiedu Tang extract  0.3g
equivalent to:
  Coptidis Rhizoma     0.333g
  Phellodendri Cortex     0.333g
  Scutellariae Radix     0.500g
  Gardeniae Fructus     0.333g
Application For overdrinking, nausea (hangovers, alcohol-induced problems, stomach upset, vomiting), loss of appetite, indigestion, heavy and constricted feeling in the stomach, weak stomach, overeating, heartburn and vomiting.
Dosage Adults (15 years and older), one bottle daily before or between meals.
Date of release September 3, 2001
Expected sales 800 million yen in the first year (shipment basis)