February 5, 2001
Taisho Launches Ihmen:
Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) will begin sales on February 9 of Japan's first pharmaceutical aerosol insect repellent, called Ihmen insect repellent spray. The spray is available in 100 ml cans for 880 yen.
Each can contains 6 g of the active ingredient DEET, qualifying it as a pharmaceutical. Ihmen outperforms existing products, lasting up to 10 hours, and is effective in preventing bites from a variety of insects, including chiggers. This is welcome news during the current outdoor activities boom. The spray goes on as a powder, but isn't sticky and withstands perspiration.
A Taisho marketing survey indicated that about 80 percent of respondents were interested in purchasing an insect repellent that didn't wear off quickly and was effective on a wide variety of bugs. Taisho thus developed Ihmen insect repellent spray to satisfy this demand.
Taisho already sells an insect repellent that is classified as a quasi-drug, which comes in a spray and a pump type. The new pharmaceutical product expands this lineup.