Taisho to Begin Marketing Iris Eyewash New Eye Care Product that Is Both Effective and Easy on the Eyes

Taisho to Begin Marketing Iris Eyewash
New Eye Care Product that Is Both Effective and Easy on the Eyes

Taisho Pharmaceutical Co., Ltd., plans to begin marketing its new eye care product, Iris Eyewash, on January 11. A 200mL bottle of Iris Eyewash will be priced at 1,000 yen.

With no stinging ingredients, Iris Eyewash comprises membrane preserving and anti-inflammatory components that are easy on the eyes, much like natural tears. It is highly recommended for washing away pollen and dust or for washing the eyes after removing contact lenses. And, instructions are clearly indicated on both sides of the package, both to attract purchasers and to help users understand its many uses.

Taisho has been cultivating new demand for eye care products since the Company introduced its first Iris Cup eyewash in 1967. Since that time, demand for eyewash products has risen sharply in response to the increasing prevalence of hay fever, as well as to the growing number of contact lenses wearers. However, some users have reported problems, commonly resulting from the misuse of eye care products. To counter this trend, Taisho has adopted the slogan "Taking good care of your eyes." Developed along these concept lines, Iris Eyewash is designed to meet the next generation of needs for eye care products that are both effective and easy on the eyes.

Product Features

(1)	Comprises six anti-inflammatory and anti-histamine components for the eye
(2)	Designed to have the same pH balance and osmotic pressure as natural tears
(3)	Iris Eyewash contains no menthol or other stinging ingredients, making it comfortable on the eyes.
(4)	Iris Eyewash is packaged in a bottle that can be easily opened with one hand, and has a cap made to fit the eye.

Product Overview

Product Name	Iris Eye Wash
Contents and Price	200mL 1,000 yen (excluding tax)
Composition	epsilon-aminocaproic acid: 0.5% dipotassium glycyrrhizinate: 0.025% chlorpheniramine maleate: 0.003% sodium chondroitin sulfate: 0.025% L-aspartic acid potassium: 0.05% amino-ethyl sulfonic acid (taurine): 0.1% *Additives: benzalkonium chloride, boric acid, polyoxyethylene sorbitan mono-oleate
Use	As an eye wash, for prevention of eye diseases (after swimming or when dirt or sweat has entered the eyes)
Dosage	Three to six times per day, using 5-10ml per wash
Release Date	January 11, 2001
Sales Goal for the First Year	500 million yen (on shipment basis)