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June 8, 2000

The Lipovitan Series of Quasi-Drugs Welcomes Effective and Great Tasting Lipovitan 8

Taisho Pharmaceutical Co., Ltd. (President: Akira Uehara) announces the release of Lipovitan 8 (quasi-drug) that contains our invigorating and richly nutritious "Royal Jelly."

In addition to taurine and the other elements provided by Lipovitan D, our Lipovitan 8 contains a new jelly that is rich in protein, vitamins, minerals and other nutrients to give the body energy. Effective and great tasting, we are confident that Lipovitan 8 will appeal to both men and women in all age groups.

Lipovitan 8 is an upgraded version of Lipovitan D, and will be available through convenience stores, super markets and other retail channels. Previously, Lipovitan D Super, a product designated as "medical," was the superior version of Lipovitan D, but, adding to our quasi-drug product line, we explore a new distribution channel with a similar product. Additionally, in May, we gave Lipovitan D Super a new design and an adjusted retail and wholesale pricing, as we also continue to bolster our medical product line.

Product Features and Information
(1) Royal Jelly (200mg)
Royal jelly contains the highly nutritious milky protein secretions from the pharyngeal glands of honeybees. This is known as "royal milk," as it is the food intended for the young queen bee. In addition to a rich dose of protein, it offers over 40 different kinds of vitamins and minerals.
(2) Acquire New Energy or Maintain Stamina
Lipovitan 8 provides both taurine and B vitamins, in addition to higher levels of aniacinamidosis (stimulating metabolic activity), and inositol (maintaining bodily condition) than are found in Lipovitan D. It is a perfect "pick-me-up."
(3) Why "8" in Lipovitan 8?
Lipovitan 8 contains eight active ingredients, and, in Japanese, "eight" and "bee" are homonyms.
(4) How many quasi-drugs in the Lipovitan series does this make?
Lipovitan 8 is the third, following Lipovitan D and Lipovitan D Light.

Product Overview
Product Name Lipovitan 8
Product Category quasi-drug
Contents one bottle contains 100 ml
Price 250 yen for 1 bottle
Composition Taurine: 1000mg
Royal jelly: 200mg
Inositol: 100mg
Aniacinamidosis: 30mg
Vitamin B1 nitrate: 5mg
Vitamin B2 phosphate: 5mg
Vitamin B6: 5mg
Anhydrous caffeine: 50mg
Benzoic acid and scents are added.
Uses (1) For use as a nutritional supplement: when tired or sick; for anorexia and other nutritional ailments; for fevers and exhaustion; and for women who are pregnant or nursing
(2) For use by those with weak constitutions
(3) For use as a "pick-me-up"
Dosage One bottle (100ml) daily, orally, for adults (over 15 years).
Scheduled Date
of Shipping
June 6, 2000; to convenience stores, super markets and other retail locations.
Sales goal for
the first year
2.5 billion yen