One of the most important responsibilities of sales representatives is to provide timely information on Taisho products to the pharmacists and specialists who are in direct contact with consumers. Taisho has a sales force of about 900 representatives covering the entire country. Along with pharmacies and drugstores, these representatives provide information and meticulous service to all of Taisho's sales channels, including general retailers such as convenience stores and supermarkets. In its advertising and promotions, Taisho uses such media as television and radio to ensure recognition and understanding of Taisho products, paying attention to the clarity and familiarity of the message and company image.