Supporting Self-Medication by Providing Long-Selling OTC Brands Taisho's lineup of self-medication products continues to expand into a variety of health-related fields. We now offer such medicines as the comprehensive cold remedy Pabron, the gastrointestinal treatments Taisho Kanpo Ichoyaku, Avalon and Balancer Ichoyaku and the laxative Colac; and such quality-of-life improvement products as the nutrient drink Lipovitan D, the hair-growth treatment RiUP, and the Livita series of "foods for specified health use. "Even after 90 years, Taisho continues to provide high-value-added products that consumers trust.